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Client: Promina Group Limited
Role: Project Manager, Corporate Affairs

Building relationships is what All Marketing Projects does best. So when the Promina Group Board agreed to the merger offer by Suncorp-Metway they called us to produce their Statement of Advice (SOA) to be sent to all Shareholders prior to the EGM.

Working with the executive management and adviser stakeholders including, Macquarie Bank, Freehills and Computershare, we delivered a 420 pages distributed to 30,000 shareholders in a short timeframe. All Marketing Projects assembled a team of expert suppliers to aid the production of the SOA.

With mixed emotions the merger was approved by the shareholders, closing a chapter in All Marketing Projects history having been involved in the 2003 IPO, worked to position the new entity, Promina, in the insurance market and its sale when the share price was at its peak.

• Implementation and delivered the Statement of Advice for the successful merger with Suncorp-Metway, to all shareholders
• Managed Senior Board, Management and Adviser stakeholders
• Managed external suppliers – creative agency, printers, distribution
• Events and content co-ordination for Extraordinary General Meeting
• Co-ordinated all page approvals with stakeholders and back to creative team
• Developed and executed a multi-stakeholder timing plan to co-ordinate all activities
• Budget analysis, estimates, cost management and reporting
• Risk management log and resolutions
• Project communications, weekly team meetings, tracking progress and reporting status reports to Senior Management and all stakeholders
• Print and distribution management – quality control management