BT Financial Group - Australia

Good things come is small packages

BT Financial Group set the challenge to significantly reduce the number of pages in their corporate superannuation PDS for the April 08 launch. A project team working with the legal and marketing teams took three months from idea to delivery and delivered a 24 page document.

Using ‘Incorporation by Reference’ our aim was to ensure that the new PDS be customer focused, use plain English, with information easy to find and understand. As a result, the PDS Chant West ranking moved from 4 apples to 5 apples in the member services category.

Reducing the page count from 148 pages to 24 pages realised significant savings in print and distribution.

For many years, Government and the Financial Services Industry have been pursuing page reduction and simplifying the content complexity of PDSs. We cracked it. It’s one of the first on market and has been well received by BT customers and their industry colleagues.

Royal & SunAlliance – United Kingdom

Delivering more than expected

In 1999 Royal and SunAlliance, UK launched an online suite of insurance products with the ‘More than’ brand to the UK market. Mary-Jane Daniher led the print procurement team which delivered more than 150 items from business cards to Product Disclosure Statements within a six-week timeline.

The 22 member team worked effectively and efficiently to agreed deadlines, work flows, budget requirements and roles and responsibilities. Working closely with the creative agency to apply the new brand across all collateral we delivered the equivalent of seven articulated trucks worth of print in seven days.

This contract was extended for another 12 months to work with the team to audit and benchmark supplier base, manage the people and performance issues and department restructure, continue to deliver work in progress and hand over to a full time resource.

> more projects