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Marketing Projects – July 08 newsletter
Welcome
Welcome to the latest edition of Projects and Happy New
Financial Year!
All
Marketing Projects had its best year ever, thanks to
the support from our clients and friends. We have been busy,
we have delivered a large project for BT Financial Group,
Superannuation and Integrated Marketing, which is showcased
below, and we have updated our web site. www.projects.com.au
Our new look truly reflects the business, we encourage you
all to take a look.
All
Marketing Projects has
developed a suite of project management training workshops
that can be customised to
suit your business and marketing team’s requirements.
More information can be found in this newsletter or by
visiting
www.projects.com.au.
We are also proud to sponsor Team Emu Draft in the Mongol
Rally. Two determined Australian women in a tiny car for
six weeks driving from London to Ulan Bator their final destination.
More details below, including a link to their web site.
It’s been awhile since we contacted you, so please
take a moment to update yourself with our news.
Happy projects!
Mary-Jane
Good
things come is small packages
BT Financial Group set the challenge to significantly reduce
the number of pages in their corporate superannuation PDS
for the May 08 launch. A project team working with the legal
and marketing teams took three months from idea to delivery
and delivered a 24 page document.
Utilising ‘Incorporation by Reference’ our
aim was to ensure that the new PDS be customer focused,
use plain
English and information be easy to find and understand. As
a result the PDS Chant West ranking moved from 4 apples to
5 apples in the member services category
Reducing the page count from 148 pages to 24 pages realised
significant savings in print and distribution.
For many years, Government and the Financial Services
Industry have been pursuing the page reduction and simplifying
the
content complexity of PDS’s.
We cracked it. It’s one of the first on market and
has been well received by BT customers and their industry
colleagues.
At last Project Management workshops – that
work!
Recently, All
Marketing Projects has been asked to conduct
fundamental project management training to our clients marketing
teams. As demand has increased, along with our enjoyment
in sharing our knowledge of project management we have developed
a module based project management workshop to suit busy marketing
teams.
These workshops are customised to suit your business and
team’s requirements – and are used to fill the
skill gap in your team. Modules include the importance of
planning, scheduling and delivery of your projects. Stakeholder
management and communication is also very popular as increasingly
projects are working with multiple levels of management and
project teams are getting bigger.
These are hands-on workshops and we use real examples to
demonstrate how the fundamental disciplines of project management
have supported successful project delivery.
Introducing project management skills into your team delivers
immediate benefits to your ongoing projects. Working with
consistent structure and planning, deadlines are identified
and project communications among team members is strengthened.
Interested
in finding out more? Let’s discuss how
we can bring the fundamentals of project management to
your team. You can contact us at info@projects.com.au.
Ulan
Bator or bust!
Team
Emu Draft is two determined women who have entered the 2008 Mongol Rally.
They are going to drive a tiny car
a third of the distance of the earth’s surface, from
London to Ulan Bator in six weeks to raise lots of money
for charity. We were so impressed with their efforts we
immediately signed up as sponsors.
‘We think we have what it takes’ said Sarah
McBeath, ‘after all we are the only all Australian
women team entered in the rally, we have little mechanical
skills but we can read a map and we do know how to have a
good time’.
The
rally starts 19 July at Hyde Park, London and Team Emu
Draft have six weeks to make it to the end of rally party
in Ulan Bator. What an adventure! For all the details on
the team and rally go to www.teamemudraft.blogspot.com.
Go, Girls!
Catalogue of the Year!
Congratulations to Kathmandu, Myer and Henry Bucks – winners
of the three categories, 2008 Australian Catalogues of the
Year. ‘As a judge for the Australian Catalogue Association,
it is a hard job to find the winner, all the entries are
of a high standard’ says Mary-Jane Daniher.
You
can see all the winners on www.catalogue.asn.au.
It’s a web-site make over!
Our website was tired of saying the same old things – it
was out of date, and needed a new look. So we sent it off
to Web-site boot camp and www.projects.com.au has a complete
new look.
We showcase projects we have delivered, have information
on our project management workshops and our client list.
We love it – and look forward to welcoming you soon!
Time
Out
April,
I took a couple of weeks off to fulfil a life dream – I
visited China. In three short weeks, I travelled from
Beijing to Shanghai, cruising the Yangtze and Li rivers
and was
fortunate to visit some of the great treasures of this
fabulous country.
Here
I am standing on the Great Wall of China.
How
about that!
Smile:
THE GOOD NEWS ON NUTRITION
After an exhaustive review of the research literature,
here's the final word on nutrition and health:
• Japanese eat very little fat and suffer fewer heart attacks
than we do.
• Mexicans eat a lot of fat and suffer fewer heart attacks
than we do.
• Chinese drink very little red wine and suffer fewer heart
attacks than we do.
• Italians drink excessive amounts of red wine and suffer fewer
heart attacks than we do.
• Germans drink beer and eat lots of sausages and fats and
suffer fewer heart attacks than we do.
• The French eat fois-gras, full fat cheese and drink red wine
and suffer fewer heart attacks than we do.
CONCLUSION: Eat and drink what you like. Speaking English
is apparently what kills you.
Working
with businesses to deliver success!
A Project Management consultancy, All Marketing Projects,
specialises in delivering your businesses marketing and communication
projects.
With
over 20 years experience, we have delivered a wide variety
of projects for our clients that include: BT Financial
Group, Marks & Spencer, Fujitsu Australia, Leighton Contractors
and Marsh.
Your
interest in our work is always welcome. For more information
on how All Marketing Projects can help you deliver your next
project successfully, visit www.projects.com.au or
contact us at info@projects.com.au.
July 2008
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